Counterpicking is when you pick a character with a statistical advantage over that of your opponent's character. Some people tend to look down upon this practice because certain players say that you have an unfair advantage over their character whilst others believe this is a strategic choice and a matter of opinion.
I believe it is a strategic choice if it is organised that in a best of 5 each player switches sides of who gets the first pick each match, rather than just waiting for your opponent to pick every match.